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DE MARCHI STEFANIA, ONLINE CONSUMER BEHAVIOUR IN APPAREL VIRTUAL STORES: AN INSIGHT INTO THE ITALIAN MARKET,
Rel. TREVISAN ITALO,
Rel. GANASSALI STEPHANE,
AA 2013/2014
Author:
DE MARCHI STEFANIA
Title: ONLINE CONSUMER BEHAVIOUR IN APPAREL VIRTUAL STORES: AN INSIGHT INTO THE ITALIAN MARKET Relatore: TREVISAN ITALO Secondo Relatore: GANASSALI STEPHANE Correlatore: WAGNER RALF Academic year: 2013/2014 Course: Corso di Laurea Magistrale - Management [0124H] Struttura didattica: Dipartimento di Economia e Management Formato: digitale Shelfmark: 0124H-48 Richiedi la consultazione |
FURLAN FRANCESCO, ITALIAN STARTUPS AND INTERNATIONALISATION PROCESS: THE INFLUENCE OF THE FINANCIAL CRISIS,
Rel. GANASSALI STEPHANE,
Rel. TREVISAN ITALO,
AA 2013/2014
Author:
FURLAN FRANCESCO
Title: ITALIAN STARTUPS AND INTERNATIONALISATION PROCESS: THE INFLUENCE OF THE FINANCIAL CRISIS Relatore: TREVISAN ITALO Secondo Relatore: GANASSALI STEPHANE Academic year: 2013/2014 Course: Corso di Laurea Magistrale - Management [0124H] Struttura didattica: Dipartimento di Economia e Management Formato: digitale Shelfmark: 0124H-50 Richiedi la consultazione |
GAUFFINET GILLES, CELEBRITY ENDORSEMENT: WHAT MAKES THEM BECOME THE PERFECT ENDORSER, AND HOW INFLUENTIAL THEY CAN BECOME FOR THE EXPOSED CUSTOMER; THE CASE OF GUITARISTS AND ELECTIC GUITARS,
Rel. GANASSALI STEPHANE,
AA 2013/2014
Author:
GAUFFINET GILLES
Title: CELEBRITY ENDORSEMENT: WHAT MAKES THEM BECOME THE PERFECT ENDORSER, AND HOW INFLUENTIAL THEY CAN BECOME FOR THE EXPOSED CUSTOMER; THE CASE OF GUITARISTS AND ELECTIC GUITARS Relatore: GANASSALI STEPHANE Academic year: 2013/2014 Course: Corso di Laurea Magistrale - Management [0124H] Struttura didattica: Dipartimento di Economia e Management Formato: digitale Shelfmark: 0124H-52 Richiedi la consultazione |
LAMBERT MARVYN, FLORIAN, COMPARATIVE STUDY OF CULTURAL DIFFERENCES IN THE USE OF CROWDSOURCING: A STUDY CONDUCTED IN THE UNITED STATES OF AMERICA, THE NETHERLANDS AND INDIA,
Rel. GANASSALI STEPHANE,
AA 2015/2016
Author:
LAMBERT MARVYN, FLORIAN
Title: COMPARATIVE STUDY OF CULTURAL DIFFERENCES IN THE USE OF CROWDSOURCING: A STUDY CONDUCTED IN THE UNITED STATES OF AMERICA, THE NETHERLANDS AND INDIA Relatore: GANASSALI STEPHANE Academic year: 2015/2016 Course: Corso di Laurea Magistrale - Management [0124H] Struttura didattica: Dipartimento di Economia e Management Formato: digitale Shelfmark: 0124H-94 Richiedi la consultazione |
LIOTINE ANTONELLA, THE ADOPTION OF THE E-WOM IN THE CONSUMER DECISION-MAKING PROCESS: A COMPARISON OF INDIA, UNITED STATES AND ITALY,
Rel. WAGNER RALF,
Rel. GANASSALI STEPHANE,
AA 2015/2016
Author:
LIOTINE ANTONELLA
Title: THE ADOPTION OF THE E-WOM IN THE CONSUMER DECISION-MAKING PROCESS: A COMPARISON OF INDIA, UNITED STATES AND ITALY Relatore: WAGNER RALF Secondo Relatore: GANASSALI STEPHANE Academic year: 2015/2016 Course: Corso di Laurea Magistrale - Management [0124H] Struttura didattica: Dipartimento di Economia e Management Formato: digitale Shelfmark: 0124H-95 |
LOPEZ FLOREZ CESAR, THE IMPACT OF THE DOPING EFFECT ON CYCLING SPONSORSHIP: ANALYSIS OF BRAND LOVERS AND CYCLING FANS CONSUMER REACTION,
Rel. TREVISAN ITALO,
AA 2013/2014
Author:
LOPEZ FLOREZ CESAR
Title: THE IMPACT OF THE DOPING EFFECT ON CYCLING SPONSORSHIP: ANALYSIS OF BRAND LOVERS AND CYCLING FANS CONSUMER REACTION Relatore: TREVISAN ITALO Correlatore: GANASSALI STEPHANE Academic year: 2013/2014 Course: Corso di Laurea Magistrale - Management [0124H] Struttura didattica: Dipartimento di Economia e Management Formato: digitale Shelfmark: 0124H-56 |
MAIER MONIKA ELISABETH, ETHICAL CONSUMPTION: A HOLISTIC APPROACH TOWARDS AN UNDERSTANDING OF THE ATTITUDE-INTENTION-BEHAVIOUR GAP,
Rel. WAGNER RALF,
Rel. GANASSALI STEPHANE,
AA 2013/2014
Author:
MAIER MONIKA ELISABETH
Title: ETHICAL CONSUMPTION: A HOLISTIC APPROACH TOWARDS AN UNDERSTANDING OF THE ATTITUDE-INTENTION-BEHAVIOUR GAP Relatore: WAGNER RALF Secondo Relatore: GANASSALI STEPHANE Academic year: 2013/2014 Course: Corso di Laurea Magistrale - Management [0124H] Struttura didattica: Dipartimento di Economia e Management Formato: digitale Shelfmark: 0124H-57 Richiedi la consultazione |
PESHKOVA ANNA, SYMBOLIC CONSUMPTION OF LUXURY: ON EXAMPLE OF LUXURY FASHION GOODS IN RUSSIA,
Rel. TREVISAN ITALO,
AA 2013/2014
Author:
PESHKOVA ANNA
Title: SYMBOLIC CONSUMPTION OF LUXURY: ON EXAMPLE OF LUXURY FASHION GOODS IN RUSSIA Relatore: TREVISAN ITALO Correlatore: WAGNER RALF Secondo Correlatore: RODRÍGUEZ SANTOS CARMEN Controrelatore: GANASSALI STEPHANE Academic year: 2013/2014 Course: Corso di Laurea Magistrale - Management [0124H] Struttura didattica: Dipartimento di Economia e Management Formato: digitale Shelfmark: 0124H-59 Richiedi la consultazione |
REUSS STEFFEN WIGBERT, WHAT PRODUCT RATINGS CAN LEARN FROM CHINESE RESTAURANTS: A STOCHASTICAL APPROACH,
Rel. WAGNER RALF,
Rel. GANASSALI STEPHANE,
AA 2013/2014
Author:
REUSS STEFFEN WIGBERT
Title: WHAT PRODUCT RATINGS CAN LEARN FROM CHINESE RESTAURANTS: A STOCHASTICAL APPROACH Relatore: WAGNER RALF Secondo Relatore: GANASSALI STEPHANE Correlatore: TREVISAN ITALO Academic year: 2013/2014 Course: Corso di Laurea Magistrale - Management [0124H] Struttura didattica: Dipartimento di Economia e Management Formato: digitale Shelfmark: 0124H-60 |
ROUX-MICHOLLET CAMILLE, ISOLINE, THE USIE OF BRAND HERITAGE FOR PACKAGING DESIGN: AN ANALYSIS OF FMCG'S SECTOR,
Rel. TREVISAN ITALO,
Rel. GANASSALI STEPHANE,
AA 2013/2014
Author:
ROUX-MICHOLLET CAMILLE, ISOLINE
Title: THE USIE OF BRAND HERITAGE FOR PACKAGING DESIGN: AN ANALYSIS OF FMCG'S SECTOR Relatore: GANASSALI STEPHANE Secondo Relatore: TREVISAN ITALO Academic year: 2013/2014 Course: Corso di Laurea Magistrale - Management [0124H] Struttura didattica: Dipartimento di Economia e Management Formato: digitale Shelfmark: 0124H-61 |
SCARPA ANDREA, SUBLIMINAL MARKETING: INFILTRATING THE MOBILE DEVICE THROUGH MULTIPLE EXPOSURES,
Rel. TREVISAN ITALO,
Rel. WAGNER RALF,
AA 2013/2014
Author:
SCARPA ANDREA
Title: SUBLIMINAL MARKETING: INFILTRATING THE MOBILE DEVICE THROUGH MULTIPLE EXPOSURES Relatore: WAGNER RALF Secondo Relatore: TREVISAN ITALO Correlatore: GANASSALI STEPHANE Academic year: 2013/2014 Course: Corso di Laurea Magistrale - Management [0124H] Struttura didattica: Dipartimento di Economia e Management Formato: digitale Shelfmark: 0124H-62 Richiedi la consultazione |
SICKERT ALINE, ASSESSING THE CONSUMER-BRAND RELATIONSHIP: COMPARISON OF SELECTED PROJECTIVE VISUAL MARKET RESEARCH TECHNIQUES,
Rel. WAGNER RALF,
Rel. GANASSALI STEPHANE,
AA 2015/2016
Author:
SICKERT ALINE
Title: ASSESSING THE CONSUMER-BRAND RELATIONSHIP: COMPARISON OF SELECTED PROJECTIVE VISUAL MARKET RESEARCH TECHNIQUES Relatore: GANASSALI STEPHANE Secondo Relatore: WAGNER RALF Correlatore: RODRIGUEZ SANTOS MARIA CARMEN Secondo Correlatore: CUEL ROBERTA Controrelatore: TREVISAN ITALO Secondo Controrelatore: HUENERBERG REINHARD Academic year: 2015/2016 Course: Corso di Laurea Magistrale - Management [0124H] Struttura didattica: Dipartimento di Economia e Management Formato: digitale Shelfmark: 0124H-105 Richiedi la consultazione |