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Consultabile DE MARCHI STEFANIA, ONLINE CONSUMER BEHAVIOUR IN APPAREL VIRTUAL STORES: AN INSIGHT INTO THE ITALIAN MARKET, Rel. TREVISAN ITALO, Rel. GANASSALI STEPHANE, AA 2013/2014
Author: DE MARCHI STEFANIA
Title: ONLINE CONSUMER BEHAVIOUR IN APPAREL VIRTUAL STORES: AN INSIGHT INTO THE ITALIAN MARKET
Relatore: TREVISAN ITALO
Secondo Relatore: GANASSALI STEPHANE
Correlatore: WAGNER RALF
Academic year: 2013/2014
Course: Corso di Laurea Magistrale - Management [0124H]
Struttura didattica: Dipartimento di Economia e Management
Formato: digitale
Shelfmark: 0124H-48
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Consultabile FURLAN FRANCESCO, ITALIAN STARTUPS AND INTERNATIONALISATION PROCESS: THE INFLUENCE OF THE FINANCIAL CRISIS, Rel. GANASSALI STEPHANE, Rel. TREVISAN ITALO, AA 2013/2014
Author: FURLAN FRANCESCO
Title: ITALIAN STARTUPS AND INTERNATIONALISATION PROCESS: THE INFLUENCE OF THE FINANCIAL CRISIS
Relatore: TREVISAN ITALO
Secondo Relatore: GANASSALI STEPHANE
Academic year: 2013/2014
Course: Corso di Laurea Magistrale - Management [0124H]
Struttura didattica: Dipartimento di Economia e Management
Formato: digitale
Shelfmark: 0124H-50
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Consultabile GAUFFINET GILLES, CELEBRITY ENDORSEMENT: WHAT MAKES THEM BECOME THE PERFECT ENDORSER, AND HOW INFLUENTIAL THEY CAN BECOME FOR THE EXPOSED CUSTOMER; THE CASE OF GUITARISTS AND ELECTIC GUITARS, Rel. GANASSALI STEPHANE, AA 2013/2014
Author: GAUFFINET GILLES
Title: CELEBRITY ENDORSEMENT: WHAT MAKES THEM BECOME THE PERFECT ENDORSER, AND HOW INFLUENTIAL THEY CAN BECOME FOR THE EXPOSED CUSTOMER; THE CASE OF GUITARISTS AND ELECTIC GUITARS
Relatore: GANASSALI STEPHANE
Academic year: 2013/2014
Course: Corso di Laurea Magistrale - Management [0124H]
Struttura didattica: Dipartimento di Economia e Management
Formato: digitale
Shelfmark: 0124H-52
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Consultabile LAMBERT MARVYN, FLORIAN, COMPARATIVE STUDY OF CULTURAL DIFFERENCES IN THE USE OF CROWDSOURCING: A STUDY CONDUCTED IN THE UNITED STATES OF AMERICA, THE NETHERLANDS AND INDIA, Rel. GANASSALI STEPHANE, AA 2015/2016
Author: LAMBERT MARVYN, FLORIAN
Title: COMPARATIVE STUDY OF CULTURAL DIFFERENCES IN THE USE OF CROWDSOURCING: A STUDY CONDUCTED IN THE UNITED STATES OF AMERICA, THE NETHERLANDS AND INDIA
Relatore: GANASSALI STEPHANE
Academic year: 2015/2016
Course: Corso di Laurea Magistrale - Management [0124H]
Struttura didattica: Dipartimento di Economia e Management
Formato: digitale
Shelfmark: 0124H-94
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Non consultabile LIOTINE ANTONELLA, THE ADOPTION OF THE E-WOM IN THE CONSUMER DECISION-MAKING PROCESS: A COMPARISON OF INDIA, UNITED STATES AND ITALY, Rel. WAGNER RALF, Rel. GANASSALI STEPHANE, AA 2015/2016
Author: LIOTINE ANTONELLA
Title: THE ADOPTION OF THE E-WOM IN THE CONSUMER DECISION-MAKING PROCESS: A COMPARISON OF INDIA, UNITED STATES AND ITALY
Relatore: WAGNER RALF
Secondo Relatore: GANASSALI STEPHANE
Academic year: 2015/2016
Course: Corso di Laurea Magistrale - Management [0124H]
Struttura didattica: Dipartimento di Economia e Management
Formato: digitale
Shelfmark: 0124H-95
Non consultabile LOPEZ FLOREZ CESAR, THE IMPACT OF THE DOPING EFFECT ON CYCLING SPONSORSHIP: ANALYSIS OF BRAND LOVERS AND CYCLING FANS CONSUMER REACTION, Rel. TREVISAN ITALO, AA 2013/2014
Author: LOPEZ FLOREZ CESAR
Title: THE IMPACT OF THE DOPING EFFECT ON CYCLING SPONSORSHIP: ANALYSIS OF BRAND LOVERS AND CYCLING FANS CONSUMER REACTION
Relatore: TREVISAN ITALO
Correlatore: GANASSALI STEPHANE
Academic year: 2013/2014
Course: Corso di Laurea Magistrale - Management [0124H]
Struttura didattica: Dipartimento di Economia e Management
Formato: digitale
Shelfmark: 0124H-56
Consultabile MAIER MONIKA ELISABETH, ETHICAL CONSUMPTION: A HOLISTIC APPROACH TOWARDS AN UNDERSTANDING OF THE ATTITUDE-INTENTION-BEHAVIOUR GAP, Rel. WAGNER RALF, Rel. GANASSALI STEPHANE, AA 2013/2014
Author: MAIER MONIKA ELISABETH
Title: ETHICAL CONSUMPTION: A HOLISTIC APPROACH TOWARDS AN UNDERSTANDING OF THE ATTITUDE-INTENTION-BEHAVIOUR GAP
Relatore: WAGNER RALF
Secondo Relatore: GANASSALI STEPHANE
Academic year: 2013/2014
Course: Corso di Laurea Magistrale - Management [0124H]
Struttura didattica: Dipartimento di Economia e Management
Formato: digitale
Shelfmark: 0124H-57
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Consultabile PESHKOVA ANNA, SYMBOLIC CONSUMPTION OF LUXURY: ON EXAMPLE OF LUXURY FASHION GOODS IN RUSSIA, Rel. TREVISAN ITALO, AA 2013/2014
Author: PESHKOVA ANNA
Title: SYMBOLIC CONSUMPTION OF LUXURY: ON EXAMPLE OF LUXURY FASHION GOODS IN RUSSIA
Relatore: TREVISAN ITALO
Correlatore: WAGNER RALF
Secondo Correlatore: RODRÍGUEZ SANTOS CARMEN
Controrelatore: GANASSALI STEPHANE
Academic year: 2013/2014
Course: Corso di Laurea Magistrale - Management [0124H]
Struttura didattica: Dipartimento di Economia e Management
Formato: digitale
Shelfmark: 0124H-59
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Non consultabile REUSS STEFFEN WIGBERT, WHAT PRODUCT RATINGS CAN LEARN FROM CHINESE RESTAURANTS: A STOCHASTICAL APPROACH, Rel. WAGNER RALF, Rel. GANASSALI STEPHANE, AA 2013/2014
Author: REUSS STEFFEN WIGBERT
Title: WHAT PRODUCT RATINGS CAN LEARN FROM CHINESE RESTAURANTS: A STOCHASTICAL APPROACH
Relatore: WAGNER RALF
Secondo Relatore: GANASSALI STEPHANE
Correlatore: TREVISAN ITALO
Academic year: 2013/2014
Course: Corso di Laurea Magistrale - Management [0124H]
Struttura didattica: Dipartimento di Economia e Management
Formato: digitale
Shelfmark: 0124H-60
Non consultabile ROUX-MICHOLLET CAMILLE, ISOLINE, THE USIE OF BRAND HERITAGE FOR PACKAGING DESIGN: AN ANALYSIS OF FMCG'S SECTOR, Rel. TREVISAN ITALO, Rel. GANASSALI STEPHANE, AA 2013/2014
Author: ROUX-MICHOLLET CAMILLE, ISOLINE
Title: THE USIE OF BRAND HERITAGE FOR PACKAGING DESIGN: AN ANALYSIS OF FMCG'S SECTOR
Relatore: GANASSALI STEPHANE
Secondo Relatore: TREVISAN ITALO
Academic year: 2013/2014
Course: Corso di Laurea Magistrale - Management [0124H]
Struttura didattica: Dipartimento di Economia e Management
Formato: digitale
Shelfmark: 0124H-61
Consultabile SCARPA ANDREA, SUBLIMINAL MARKETING: INFILTRATING THE MOBILE DEVICE THROUGH MULTIPLE EXPOSURES, Rel. TREVISAN ITALO, Rel. WAGNER RALF, AA 2013/2014
Author: SCARPA ANDREA
Title: SUBLIMINAL MARKETING: INFILTRATING THE MOBILE DEVICE THROUGH MULTIPLE EXPOSURES
Relatore: WAGNER RALF
Secondo Relatore: TREVISAN ITALO
Correlatore: GANASSALI STEPHANE
Academic year: 2013/2014
Course: Corso di Laurea Magistrale - Management [0124H]
Struttura didattica: Dipartimento di Economia e Management
Formato: digitale
Shelfmark: 0124H-62
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Consultabile SICKERT ALINE, ASSESSING THE CONSUMER-BRAND RELATIONSHIP: COMPARISON OF SELECTED PROJECTIVE VISUAL MARKET RESEARCH TECHNIQUES, Rel. WAGNER RALF, Rel. GANASSALI STEPHANE, AA 2015/2016
Author: SICKERT ALINE
Title: ASSESSING THE CONSUMER-BRAND RELATIONSHIP: COMPARISON OF SELECTED PROJECTIVE VISUAL MARKET RESEARCH TECHNIQUES
Relatore: GANASSALI STEPHANE
Secondo Relatore: WAGNER RALF
Correlatore: RODRIGUEZ SANTOS MARIA CARMEN
Secondo Correlatore: CUEL ROBERTA
Controrelatore: TREVISAN ITALO
Secondo Controrelatore: HUENERBERG REINHARD
Academic year: 2015/2016
Course: Corso di Laurea Magistrale - Management [0124H]
Struttura didattica: Dipartimento di Economia e Management
Formato: digitale
Shelfmark: 0124H-105
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