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BETTOTTI BEATRICE, INVOLVEMENT, ATTITUDE CHANGE AND PERCEPTION IN THE FASHION INDUSTRY: A CONTEMPORARY REASSESSMENT OF THE ELABORATION LIKELIHOOD MODEL OF PERSUASION,
Rel. WAGNER RALF,
Rel. RODRIGUEZ SANTOS MARIA CARMEN,
AA 2015/2016
Author:
BETTOTTI BEATRICE
Title: INVOLVEMENT, ATTITUDE CHANGE AND PERCEPTION IN THE FASHION INDUSTRY: A CONTEMPORARY REASSESSMENT OF THE ELABORATION LIKELIHOOD MODEL OF PERSUASION Relatore: RODRIGUEZ SANTOS MARIA CARMEN Secondo Relatore: WAGNER RALF Academic year: 2015/2016 Course: Corso di Laurea Magistrale - Management [0124H] Struttura didattica: Dipartimento di Economia e Management Formato: digitale Shelfmark: 0124H-90 Richiedi la consultazione |
SICKERT ALINE, ASSESSING THE CONSUMER-BRAND RELATIONSHIP: COMPARISON OF SELECTED PROJECTIVE VISUAL MARKET RESEARCH TECHNIQUES,
Rel. WAGNER RALF,
Rel. GANASSALI STEPHANE,
AA 2015/2016
Author:
SICKERT ALINE
Title: ASSESSING THE CONSUMER-BRAND RELATIONSHIP: COMPARISON OF SELECTED PROJECTIVE VISUAL MARKET RESEARCH TECHNIQUES Relatore: GANASSALI STEPHANE Secondo Relatore: WAGNER RALF Correlatore: RODRIGUEZ SANTOS MARIA CARMEN Secondo Correlatore: CUEL ROBERTA Controrelatore: TREVISAN ITALO Secondo Controrelatore: HUENERBERG REINHARD Academic year: 2015/2016 Course: Corso di Laurea Magistrale - Management [0124H] Struttura didattica: Dipartimento di Economia e Management Formato: digitale Shelfmark: 0124H-105 Richiedi la consultazione |