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Consultabile BETTOTTI BEATRICE, INVOLVEMENT, ATTITUDE CHANGE AND PERCEPTION IN THE FASHION INDUSTRY: A CONTEMPORARY REASSESSMENT OF THE ELABORATION LIKELIHOOD MODEL OF PERSUASION, Rel. WAGNER RALF, Rel. RODRIGUEZ SANTOS MARIA CARMEN, AA 2015/2016
Author: BETTOTTI BEATRICE
Title: INVOLVEMENT, ATTITUDE CHANGE AND PERCEPTION IN THE FASHION INDUSTRY: A CONTEMPORARY REASSESSMENT OF THE ELABORATION LIKELIHOOD MODEL OF PERSUASION
Relatore: RODRIGUEZ SANTOS MARIA CARMEN
Secondo Relatore: WAGNER RALF
Academic year: 2015/2016
Course: Corso di Laurea Magistrale - Management [0124H]
Struttura didattica: Dipartimento di Economia e Management
Formato: digitale
Shelfmark: 0124H-90
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Consultabile SICKERT ALINE, ASSESSING THE CONSUMER-BRAND RELATIONSHIP: COMPARISON OF SELECTED PROJECTIVE VISUAL MARKET RESEARCH TECHNIQUES, Rel. WAGNER RALF, Rel. GANASSALI STEPHANE, AA 2015/2016
Author: SICKERT ALINE
Title: ASSESSING THE CONSUMER-BRAND RELATIONSHIP: COMPARISON OF SELECTED PROJECTIVE VISUAL MARKET RESEARCH TECHNIQUES
Relatore: GANASSALI STEPHANE
Secondo Relatore: WAGNER RALF
Correlatore: RODRIGUEZ SANTOS MARIA CARMEN
Secondo Correlatore: CUEL ROBERTA
Controrelatore: TREVISAN ITALO
Secondo Controrelatore: HUENERBERG REINHARD
Academic year: 2015/2016
Course: Corso di Laurea Magistrale - Management [0124H]
Struttura didattica: Dipartimento di Economia e Management
Formato: digitale
Shelfmark: 0124H-105
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