Roberta Raffaelli

Professore associato

Dipartimento di Economia e Management

Area CUN: Scienze agrarie e veterinarie (07)
Settore scientifico disciplinare: ECONOMIA ED ESTIMO RURALE (AGR/01)

tel. 0461 282274
roberta.raffaelli[at]unitn [dot] it

Laurea (B.Sc) in Economics at the University of Trento (June 1987)

Diploma di Specializzazione in Agribusiness at the Scuola di Specializzazione in Economia Agro-alimentare of the Catholic University of Piacenza, Cremona (October 1989)

M.Sc. in Agricultural Economics and Business at the University of Guelph (Ontario – Canada) (September 1991)

PhD in Agricultural Economics and Policy at the University of Modena, Italy (October 1993)

Carriera accademica ed attività didattica

Current Position

Associate Professor of Agricultural Economics, Department of Economics and Management, University of Trento, September 2005 to date


Past Academic Employment

Research assistant at the Department of Agricultural Economics and Business, University of Guelph (Canada), March - September 1991.

Teaching and research assistant at the Faculty of Economics and Faculty of Engineering, University of Trento from 1990 to 1994.

Researcher at the University of Trento, Faculty of Economics, October 1994 - August 2005.


Teaching Experience


  • Statistic for Agriculture, Lecturer, 1991-1992
  • Environmental economics, 1993-1996
  • Agricultural economics, since 2000



  • Environmental resources valuation, since 2003.
  • Natural resources management, 2005-2006
  • Environmental valuation (Ph.d School in Economics and Management), from 2005 to 2009

Supervisor of more than hundred under and graduate thesis on agricultural economics and policy, environmental economics and sustainable development in mountain and rural areas.


Interessi di ricerca

Non-market valuation of agricultural externalities, consumers' preferences for sustainable products, climate change,

Attività di ricerca

Earlier focus of her research activity was on quality issues in the agri-business sector and its implication for international trade. Her interest encompasses the interrelation between agriculture and the environment, focusing on a range of issues related to the multifunctional role of agriculture and forestry in the Alpine context.

In 2008, as principal investigator representing the Department of Economics, she was awarded together with other four research institutions (Fondazione Edmund Mach and Fondazione Bruno Kessler (Trento), ETHZ Swiss federal Institute of Technology (Zurich) and Volcani Center (Israel) one of the “Grandi Progetti 2006” of the Autonomous Province of Trento. She led the research group of the Department of Economics working at the Envirochange project aiming at investigating the possible economic impacts of climate change on Trentino agriculture and the role of risk perception in farmers’ and consumers’ decision making. 

Her most recent research is devoted to the application of stated preference techniques (choice experiments) for valuing tourists’ preferences for positive externalities of agriculture and consumers’ preference for sustainable products, with particular emphasis on testing different mechanisms to reduce hypothetical and social desirability bias.

Appartenenza a società e comitati scientifici

Member of the Italian Association for Agricultural and Applied Economics (AIEAA) since 2012

Member of the Italian Society of Agricultural Economists (SIDEA) from 1994 to 2015.

Member of Technical Committee for the Agricultural Sector of the Provincia Autonoma di Trento since 2003.

Member of Accademia degli Agiati di Rovereto since May 2003.

Member of the European Association of Agricultural Economists.

Member of the European Association of Environmental Economists.

Convegni e conferenze

Raffaelli R. Menapace L.“ "Disentangling the effects of asking indirect questions in Choice Experiments" 6th AIEAA Conference, Piacenza (Italy) 15th-16th June 2017

Raffaelli, R. Menapace, L. "Indirect questioning as a nudging instrument? Evidence from a choice experiment” 5th International Choice Modelling Conference, Cape Town (South Africa), 3-5 April 2017

Menapace, L. Raffaelli R. Consumers’ preferences for ‘organic plus’ pasta in Italy: is social desirability bias an issue in choice experiments?” 4th AIEAA Conference, Ancona, 11-12 June 2015

Raffaelli R.,  Notaro S. "Around and beyond the cheap talk script in Choice Experiments" presented at the 4th International Choice Modeling Conference (ICMC) in Austin, Texas, U.S.A, May 10th-13th, 2015

Menapace L., Raffaelli R. "Does Prelec Bayesian Truth Serum prevent Social Desirability Bias in Choice Experiments?" presented at the 4th International Choice Modeling Conference (ICMC) in Austin, Texas, U.S.A, May 10th-13th, 2015

Menapace L., Colson G. Raffaelli R.  "Farmers' climate change risk perceptions: an application of the exchangeability method" presented at the XIVth Congress of the European Association of Agricultural Economists, EAAE, Ljubljana, 26-29 agosto 2014

Moser R., Raffaelli R. "Stated attribute cut-offs in choice experiments: do they affect the variance of choices?" Presented at the Third International Choice Modelling Conference (ICMC), Sidney (Australia) 3 July 2013 – 5 July 2013

Menapace L., Raffaelli R.,  "Do “locally grown” claims influence the choices of artisanal ice-cream consumers? A natural field experiment", presented at the 134th EAAE Seminar Labels on sustainability, Paris 21-22 March 2013

Menapace L., Colson G. Raffaelli R. "Risk Aversion, Subjective Beliefs, and Farmer Risk Management Strategies", presented at AAEA Annual Meeting in Seattle, August 12–14, 2012

Menapace L., Colson G. Raffaelli R. "Cognitive heuristics and farmers’ perception of cliamte change risk", presented at AAEA Annual Meeting in Seattle, August 12–14, 2012

Scarpa R. Raffaelli R. Notaro S. Louviere J. Modelling "The Effects Of Stated Attribute Non-Attendance On Its Inference: An Application to Visitors Benefits From The Alpine Grazing Commons", paper presented at the 2nd International Choice Modelling Conference 2011 Oulton Hall - Leeds (UK)  4 July 2011 – 6 July 2011

De Salvo M., Raffaelli R., Moser R., De Filippi R. "The impact of climate change on agriculture in a small Alpine region. A Ricaridan analysis", contributed paper presented at the 18th Annual Conference of the European Association of Environmental and Resource Economics, Roma 29 giugno 2 luglio 2011

Moser R., Raffaelli R. Notaro S. "THE ROLE OF PRODUCTION METHODS IN FRUIT PURCHASING BEHAVIOUR: HYPOTHETICAL VS ACTUAL CONSUMERS’ PREFERENCES AND STATED MINIMUM REQUIREMENTS", paper presented at the First Joint EAAE/ AAEA Seminar “The Economics of Food, Food Choice and Health” (115th  EAAE Seminar), Freising (Germania) September 15th – 17th, 2010

De Salvo M., Raffaelli R., Moser R., Eccel M. A Ricardian analysis of the impact of climate change on agriculture in a small Alpine region, contributed paper presented at the Fourth World Congress of Environmental and Resource Economists, Montreal (Canada) 28 giugno 2 luglio 2010

Notaro S., Moser R. Raffaelli, R.  Using your own money makes the difference: testing the hypothetical bias with a real choice experiment, contributed paper presented at the Fourth World Congress of Environmental and Resource Economists, Montreal (Canada) 28 giugno 2 luglio 2010

Scarpa R., Raffaelli, R. Notaro S., David Pihlens and Jordan Louviere Exploring scale effects of best/worst rank ordered choice data to estimate visitors’ benefits from alpine transhumance, Paper presented at the “THE INTERNATIONAL CHOICE MODELING CONFERENCE” Harrogate (UK), 30 MARCH - 1 APRIL 2009

Scarpa R., Notaro S., Raffaelli, R. Non-attendance in best/worst rank ordered choice data: an explorative investigation, paper presented at 17th Annual Conference of the European Association of Environmental and Resource Economists, Amsterdam, 24-27 June 2009

 Gios G., Raffaelli R., "Agricultural policies in mountain areas in Italy". Contributo a "International Trade Liberalization and EU Agricultural and Consumer Policies", Facoltà di Economia - Siena, 21 ottobre 2008

Raffaelli R., Notaro S., Gios G., "Should carbon issues modify agri-environmental support to mountain grazing? A case study in the Italian Alps". Contributo a "12th Congress of the European Association of Agricultural Economists – EAAE 2008 ", Gent - Belgio, 26-29 agosto 2008. URL : http: // Note: EAAE. Book and Abstract. p. 253 - paper scaricabile:http: //

Raffaelli R., Moser R., Tilmany D., "Identifying influential attributes in WTP agro food with Credence Based Public Good attributes: the state of the art and some implications for CE". Contributo a "I Workshop on Valuation Methods in Agro-food and Environmental Economics. "State-of-the art and future challenges in Stated Choice Experiments", Barcellona, 3-4 luglio 2008

Raffaelli R., Gios G., "Bewertung der Ergebnisse der Agrarpolitik in den italienischen Berggebieten". Contributo a "Internationalen Arge-Alp Tagung: Land- und Forstwirtschaft im Alpenraum", Füssen, 17-18 aprile 2008

Raffaelli R., Notaro S., Moser R., "Natural reforestation of semi-natural grasslands in the Alps: a gain or loss for society?” A case study in the Italian Alps". Contributo a "COST Strategic Conference Global Change and Sustainable Development in Mountain Regions", Innsbruck, 7-9 aprile 2008

Roberta Raffaelli, Lorena Coser, Geremia Gios “Esperienze di filiera corta a confronto. Il caso della provincia di Trento.” XV CONVEGNO Società Italia Economia Agro-alimentare, BARI 7-8 GIUGNO 2007

Clauser O., Raffaelli R., Vicari M., Ecomuseo diffuso per lo sviluppo sostenibile del Monte Pasubio, XI CONVEGNO NAZIONALE INTERDISCIPLINARE RARITA’, UTILITA’ E BELLEZZA NELL’EVOLUZIONE SOSTENIBILE DEL MOSAICO PAESISTICO-CULTURALE , Udine 26 –27 ottobre 2006

Notaro s., Paletto A., Raffaelli R.: The economic valuation of non-productive forest functions as an instrument towards Integrated forest management, paper presentato al convegno internazionale The Multifunctional role of forest, Policy, methods and case studies, Padova, 28-30 aprile 2005 

Goio I., Gios G., Notaro S., Raffaelli R.: Costs and benefits of multifunctional alpine forests, poster presentato al XXII IUFRO World Congress Forests in the Balance: Linking Tradition and Technology, Brisbane (Australia), 8-13 agosto 2005, International Forestry Review, Vol. 7 (5), pag. 18.

Notaro S., Paletto A., Raffaelli R.: Economic impact of forest damage in a policy-making context – a case study from the Italian Alps, paper presentato al convegno internazionale Bridging the gap - policies and science as tools in implementing Sustainable Forest Management, Alnarp (Svezia), 17-19 ottobre 2005.

Raffaelli R.: Verso nuove forme di partecipazione al sostegno dell’attività agricola: l’esperienza delle CSA, paper presentato al convegno “Partecipare al raccolto”, Torino, 1 dicembre 2005

Altre attività

Referee for Agricultural and Resource Economics Review, Applied Economic Perspectives & Policy,  Bio-based and applied economics,  British Food Journal, Climatic Change, Economia Agro-alimentare, European Review of Agricultural Economics, Rivista di Economia Agraria