Journal of marketing : a quarterly publication of the American Marketing Association

Library: Biblioteche UniTrento, BUC. Deposito 2, Modalità di consultazione

Notes: Fusione di: THE AMERICAN MARKETING JOURNAL, e di: NATIONAL MARKETING REVIEW

Paper (and/or DVD, CD-ROM, microfilm ecc.)

Available from 1984 to 2020
ISSN: 0022-2429

Online

Article full text from 1936 to 2018
Article full text from 1999

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